King 3 x 3 x 10
With time the cost to install brick masonry has risen. In an effort to again reduce the cost of brick in the wall, the industry has chosen to increase the size of the brick. Only 4.8 King sized brick are required to cover 1 square foot. Compared to Modular brick, there is a 30 percent reduction in the number of King sized brick needed to build the same building. This brick does not bond out easily for adding soldier courses and other design features.
Western States Clay Products Association: